Social Media To Show Your Love To Customers


All of us know the statistic in 1 way, shape or form: It costs five, six or even seven times more to acquire a new customer than it does to keep one. While the real cost difference between retention and acquisition may change slightly depending on which study you read, there's absolutely no mistaking that the price is significantly higher to obtain a new client vs. keeping an existing one.  So it's important you're adapting (considerate) to your existing customer base.  Really, 82 percent of customers in the U.S. said they ceased doing business with a business as a result of bad customer experience, according to Clients That Stick, a firm focused on the customer-service arena. To prevent this outcome (one which can have harmful and prolonged effects on a particular company) businesses will need to ramp up their customer-service game -- and not only by providing fair service. 

Companies should offer the capacity engage to socialize and provide customer service in real time on networking. 
In a poll conducted by research team Loyalty 360, over 25 percent of companies indicated they rated social media as the best channel for client retention.  The main reasons being is social-media marketing allows for brands to talk directly to clients (and attract new ones), together with easy access to businesses.  Not every business has captured the bug that was social-media.  Approximately 70 percent of complaints go unanswered, according to a study conducted evolve24 and by Maritz. Though some people might just think this whole social-media trend is just a fad (and not worth the time or effort), many believe it's here to stay.  

So for those 75 percent, that of companies that didn't rank social media as the best channel for customer retention, here are six reasons to get on board. Real-time feedback and involvement.  Other than a telephone call, what other medium allows your company to participate with its clients in real time?  And since nobody uses their phones -- at least not their phones -- to make phone calls that are actual, an increasing number of consumers will social websites for issues that are relevant.  (This may also have to do with our short-attention length and need for immediate results.) "A year ago, when [customers] got a social networking response from a new on a customer care dilemma, they were pleasantly surprised. 

We are getting to the point now that when businesses do not respond, they will have a black mark against them," said Dennis Stoutenburgh, the co-founder of Stratus Contact Solutions, a customer-care company, in a panel this past year.
 Keep your customers current.  Yes, you run display ads, can send out emails and nab radio and tv spots to let customers know about the statement.  However, what do you do if you need to remind your clients of sales and those promotions?  If you've got a special sale or event that you wish to promote 19, what should you do?  You turn the stage which was born for promotion, to media.  The followers on websites of A company are the men and women who've increased their hand that is proverbial to signify a willingness. Build trust.  Social networking allows you the chance to build trust.  When this occurs, there's a likelihood of turning a customer. 
 

When you have those "power clients," they may be utilized as a terrific marketing tool to promote your brand through favorable testimonials and word-of-mouth tactics." Be there.   Particularly in regards to media -- while this may have worked it does not work today.  Bear in mind the operative words here are "real time," as in you will need to participate, react and interact with your clients who reach out to you through social networking. Stay relevant.  Marketers will need to remember to engage with clients about the things which are connected to them, especially.  If a person expresses it through networking and has a problem, do not use that as something to attempt to sell them.  Address their concerns. Be mindful.  Andrew McCauley (also referred to as the social-media bloke) is the co-founder of this digital-media agency AutoPilot Your Company.   A reaction that is personal is wanted -- and anticipates -- by today client.  
By Admin Last updated: 24 November 2017, 11:41